Tuesday, July 17, 2012

Tuesday Trend: Arm Candy


indigoafrica, bracelets, fair vanity fair trade, rachel mlinarchik, style challenge, fashion blog



indigoafrica, bracelets, fair vanity fair trade, rachel mlinarchik, style challenge, fashion blog
All bracelets by Indego Africa

The Tuesday Trend is a new feature and I'm really excited to be kicking it off with such a worthy company. Also, I thought it might inspire some of you bracelet-lovers to enter the giveaway and win some new, handmade arm candy from a local DC artist (deadline July 23).

Indego Africa truly is, in their own words, "redefining an outdated handicraft model of economic development and mapping out a replicable blueprint for unleashing the power of women entrepreneurs in Africa." What's more, they are a trendy company, partnering with big name brands like Nicole Miller, J Crew, and Anthropologie, which increases their profile and accessibility for the average American consumer. Some people have negative feelings towards trends, but for me, anything that empowers consumers to make kinder, more conscious choices about their purchases without going out of their way to find a new store or change their regular habits is a positive thing.

Their model for success and empowerment is so comprehensive that I think it's worth outlining the whole thing, and you can learn more about it here:

If you're looking for inspiration before you enter the giveaway and style challenge, check out this collection for more delicious arm candy, and remember that only one of the bracelets in your entry has to be "fair" in order to enter. Good luck!

<This contest in now closed>

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