Tuesday, October 29, 2013

Three Polished Ways to Wear Plaid, Embrace your Inner 90s Grunge Girl, and Stay Eco-friendly

9 the reformation plaid shirt upcycled sustainable fashion copy

Now that I've introduced you to my favorite new hat, it's time you met my favorite new shirt. The dream of the 90s is officially alive in DC.

11 the reformation plaid shirt upcycled sustainable fashion copy

This rockin' plaid shirt is made from upcycled dead stock flannel by a company called The Reformation. I looooove them.

5 the reformation plaid shirt upcycled sustainable fashion copy

In fact, not only do I have three ways for you to wear this tartan treat today, but I also have three reasons that you, too, should fall in love with The Reformation. 
  1. They're an environmentally sustainable fashion brand that repurposes vintage and surplus materials to create on-trend, limited edition collections. Waste not, want not.
  2. They make all of their clothing in New York and Los Angeles. 
  3. The clothes are really edgy and cool. I think of them as the eco-friendly version of Nasty Gal. 

7 the reformation plaid shirt upcycled sustainable fashion copy

I mean...look at that collar. The shirt has a sweet, polished silhouette, but the plaid keeps it tough and a little masculine, which is super important to me. The cut is roomy but clean, and it's really, really warm. Like this is the real deal flannel, people, not some thin polyester crap. The material is so soft and yummy that it feels like wearing pajamas, and isn't that the ultimate win in grown-up dressing? If only all of my favorite clothing could feel like pajamas but read like "fashion."

I know I'm not alone on this one, as my girl The Glamourai went on a bit of a pajama rampage during her recent travels through southeast Asia (see here, here, here), and I want to put it out there that I fully understand and support her new jammies-in-the-daytime lifestyle.

All pajama discussions aside, I do hope you will take a minute to check out The Reformation. I think they are the jam. And no, they didn't pay me to say this. I just like sharing awesome things with you, and I think they are awesome.

Photography by Victoria Corkhill. She is also the jam.

12 the reformation plaid shirt upcycled sustainable fashion copy




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