Sunday, October 13, 2013

Green Carpet Challenge: Why Emma Watson and Livia Firth Are Super Awesome


emma watson green carpet challenge net-a-porter


Green Carpet Challenge

I mentioned in my sexytime post that the U.K. is way ahead of the U.S. when it come to sustainable fashion, and the Green Carpet Challenge is yet aonther example of the Brits doing us one better. This past September as part of the challenge, Livia Firth's Eco-Age partnered with Net-a-Porter to create an exclusive capsule collection featuring five British designers. Christopher Bailey, Victoria Beckham, Christopher Kane, Erdem, and Roland Mouret all embraced sustainable style by designing two pieces each, in accordance with the GCC® ethical benchmarking.

The designers used planet-friendly materials like Oeko-Tex-certified French lace, tulle, and silk; Newlife fabric derived from post-consumer recycled plastic bottles; traceable wool yarn from Australia; and lead-free Swarovski crystals. To top it off, Anna Wintour helped to unveil the collection during London Fashion Week.

The dresses are available for purchase right now and 20% of proceeds will be donated to (RED) ™ which finances Global Fund grants in Africa, with a focus on eliminating mother-to-child transmission of HIV.

What I loved most of all was reading what Emma Watson had to say about it all. Having designed the first few collections for eco-friendly line People Tree, Emma is no stranger to sustainability, so it wasn't surprising to see that she modeled the collection for Net-a-Porter's The Edit:

We don’t support slave labor in this country, so we shouldn’t support those conditions in other countries,” Watson said. “I can’t wrap my head around why ethical clothing is a specialty and not a base standard. Why is it special to have something you know wasn’t made under terrible conditions by a 12-year-old girl for 20 pence an hour?”

Preach, Emma. Preach.

While the price tags are high at $2,695 to $7,450, a few of the gowns could work well as winter wedding dresses, and wouldn't it be cool to say your dress is not only beautiful but kind to people and the earth, too? Just sayin. ;)

Shop the Green Carpet Challenge collection:







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